Tomorrow is nearly here - well that's obvious of course, but tomorrow's Godalming Bazaar event is nearly here. We kick off at 9.30 am and I am sure we will be knee, hopefully neck, deep in customers as soon as we open the doors.
As I have been told many times, events need the right sort of customers. How do I find them? For tomorrow's event I have advertised in a local magazine and it has been delivered this week to just over 23,000 homes - will that reach the 'right sort of customer'? I have also advertised in a local parish magazine with the potential for 800 readers - again, will that reach the right sort of customer? I have also advertised extensively online - not too sure how I can sort the wrong Internet readers from the right ones. I, and my fellow stallholders have handed out nearly 3,000 flyers - have they gone to the right sort of customers? How do I stop the wrong sort of customers entering the event?
Perhaps I should advertise in the Tattler, the Horse and Hound or similar magazines. Would I get the right sort of customer then? As those of you who organise events know, magazine advertising is very expensive and placing an advertisement in the top magazines is not possible for the small event organiser in relation to the space/table fees charged.
So, it is back to the drawing board for me. Come back next week to see if I found the right sort of customer at tomorrow’s event.